TY Equine Studies – Eimear Chance & Amy Meagher (Marketing – ITM) Visit In

Eimear Chance and Amy Meagher of ITM (Irish Thoroughbred Marketing), recently visited 4B as part of the Equine Studies module.

Amy only recently joined ITM while Eimear joined the ITM team in February 2015 from Great British Racing International (GBRI) where she was marketing and operations executive. With a family background in the horse racing industry in Ireland and the UK, Eimear graduated from university in 2008 and began working in Windsor Racecourse.

Irish Thoroughbred Marketing promotes Ireland as the leading source for the production and sale of quality thoroughbreds worldwide, and as a premier country in which to own, breed and buy thoroughbreds.


Established in 1991, Irish Thoroughbred Marketing (ITM) is a not-for-profit, non-trading, limited company, with the strength and integrity of Irish Government support, and the backing of the Irish Bloodstock industry, assuring absolute integrity and impartiality.

ITM is a subsidiary of Horse Racing Ireland (HRI), the semi-state organisation responsible for the administration of horse racing in Ireland.

ITM should be the first point of contact for any overseas person seeking information on any aspect of the Irish bloodstock industry, including

It was an interesting learning experience for the students. It provided an insight into the role of ITM but also a general overview of marketing in action. There was a discussion about a number of issues, including Brexit. A big thank you to Eimear for visiting our school and informing our students.